Eric Brakebill Jones here, CEO and Founder of Sales Intersection.
Now this all started and sprung out of a now Forbes nationally ranked top 20 podcast, Sales Intersection – The Intersection of Money and Meaning. As more and more followers, fans, listeners, etc. continued following and I experienced growth there was a collective voice asking for the same conversation to not only happen but to be executed in sales.
Introducing Sales Intersection, Lead Generation and Consulting. The intersection of selling and meaning. In this series of 5 ways to make your lead generation efforts POP! We’ll get into We’re going to get into lead generation and why 69% of sales orgs, leaders, and reps say it’s the hardest part of the sales process. Why seller outreach has increased and buyer response has decreased. Why COVID and virtual selling is actually a great opportunity to use other outreach mediums to cut through the prospecting noise.
As a preview it has to do with meaning, purpose, trust, curiosity, and excitement. Revolutionary to think we can bring that back to lead generation and the sales process right? Let’s get on to it then!
One day I realized I didn’t want ‘sales rep‘ to be on my tombstone. My legacy will be more than that. That’s when I started my podcast ‘Sales Intersection: The intersection of money and meaning‘ which also aligns with my sales development and training consultancy also called ‘Sales Intersection‘.
I wanted to create something of my own that generates impact, curiosity, meaning, and compassion. At the same time my 17+ years in sales and marketing allow me to provide value to any segment in a person’s career.
Fast forward and I continuously received signs I made the right decision. A few examples, here is an article Yahoo wrote about me pioneering sales, marketing, and lead generation in a virtual business world. Recently Forbes wrote an article naming my podcast one of the top 20 in the nation!
A bit more about my background and accomplishments: I’ve exceeded annual quota 14 of my 17 years in sales.
I have a 81%+ cold outreach response rate, 69%+ conversion to qualified opportunity, and finally at 56% uptick in annual revenue. These statistics are based on 17+ years in B2B tech sales including working for Salesforce.com. They also apply to both B2B and B2C sales.
My services are relevant for any individual, group, or business that has a focus on new customer acquisition, lead generation, virtual selling, social selling, video for sales & marketing, LinkedIn (social media) mastery, contact data, and overall Sales & Marketing expertise for both B2B and B2C efforts.
In an age where buzzwords like machine learning, artificial intelligence, and automation become table stakes, hyper-personalization, empathy, and a human touch are progressively more necessary for conversions. I can apply this to messaging through email, voice, video, podcasting, social, or even the contact’s personal home address or mobile phone.
Forget my words on my overall performance, take this humbling testimonial from a very recent boss:
“Eric was the salmon that swam all the way upstream and then kept going…the standards he holds for himself far exceed those set on him by the organization and by me as a client. He demonstrates effectiveness in both individual contributing and managerial sales development. Eric is a knowledgeable business leader who will not just be an asset, he will extract the best out of an organization or your partnership with him as the Founder of ‘Sales Intersection’. I look forward to working with Eric in the future.”